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Cost of Blu-ray Players to Hit $50 in 2010.

Tawainese manufacturers of optical disc drives say that the cost of production for a Blu-ray disc player is set to fall to $50 in the next year. Digitimes reports, citing industry sources, that the current production cost for Blu-ray players is around $100, with pick-up heads and chipsets accounting for 50 percent and 25 percent respectively. However, the publication says that in response to Sears selling a refurbished Blu-ray player (the Magnavox RNB500MG9) for just $99.99, optical disc drive manufacturers expect the cost to be half that come 2010. Just last week a Curtis Mathes-branded BD player hit Meijer online at $99.99 as a Father"s Day special. Predictably, the player sold out pretty quickly. That said, it looks like weò€™re now seeing the beginning of low-cost players that could give the Blu-ray format the boost that it needs. Judging from reader feedback on last weekò€™s piece, it seems consumers would rather have cheaper Blu-ray discs than cheaper players. Is this the reason you havenò€™t made the switch yet? Let us know!


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