SecurityNew Research-Based Tool For Validating Growth Opportunities
Leading research provider now offers an online guide for market opportunity assessment to help companies accurately forecast growth opportunities.
CAMBRIDGE, MA, July 14, 2009 /24-7PressRelease/ -- The Market Opportunity Analysis framework provides an approach for systematically measuring the range of factors that influence market opportunity for a new product or service offering. "We"ve found that companies often give too much weight to how customers, especially their biggest customers, react to a new product or service offering. Just because customers, or even prospects, show interest in a new product idea doesn"t necessarily mean it is a real opportunity. Our framework provides a systematic approach for measuring the range of factors that determine whether a new offering will be a successful," said Jeana McNeil, Vice President.
Developed over nearly a decade of working with technology providers, the Market Opportunity Analysis (MOA) framework focuses on four dimensions: Market pain and priority, brand positioning, buying behavior, and intent to buy. By using a systematic framework to assess each dimension, companies can more accurately forecast the opportunity for a new offering.
Isurus" Market Opportunity Assessment guide is available online at www.isurusmrc.com/marketopportunity